Implications for maximizing equalization of civil liberties between homosexuals and heterosexuals are presented. Both aspects are implicated.Conventionality of style, i.e., 'standard masculine' presentation of self in outward appearance appears to have the best chance for reducing dislike of homosexual males. Thus, results lend partial support to both MacDonald and Games' and Storms' contentions.However, neither effeminacy alone nor sexual preference alone accounts for dislike of homosexuals. Such conceptions of masculinity foster aggressiveness of men toward women and sexual minority men in the form of homophobia and homonegativity. The pr esent study, an expansion of Storms' (1978) design, compared likablensess ratings and quality attributes of heterosexual and homosexual men, divided into three types -hypomasculine, masculine, and hypermasculine.Findings indicate that both effeminate and 'butch-macho' extremes of personal style are disliked, and that homosexuals per se are disliked more than are heterosexuals. In his first solo show, artist Devan Shimoyama explores the experiences of queer men of color in 'heteronormative' and 'hyper-masculine' black barbershops. Storms (1978) has argued that sex object choice, not effeminacy, is the basis for heterosexuals' dislike of homosexuals. MacDonald and Games (1974) have argued that homosexual men are disliked because they are effeminate, or thought to be so. Research shows that gay and bisexual men, in comparison to heterosexual men, have increased susceptibility to HIV and other negative health conditions.
